MIDPRO, the direct-to-consumer sports product incubator owned by Protocol Sports Group, is proud to announce the launch on VIDAA Smart TV platform of BOXING WORLD, the world’s top Free Ad-Supported Television (FAST) channel that focuses on the sweet science of Boxing.
Boxing World offers a 24/7 Boxing viewing experience that is free and features over 1000 hours of archived content showcasing some of the world’s greatest fights. In addition to these monumental bouts, the channel also showcases exclusive interviews, documentaries, and comprehensive Boxing news and Fight Previews through its flagship weekly program, Boxing World Weekly.
'The launch of Boxing World TV on the VIDAA Smart TV platform, which powers Smart TVs from Hisense, Toshiba, and over 400 other brands globally, marks a significant milestone for our channel and for Boxing fans worldwide,' says Jugal Yadav, FAST Channel Coordinator at Boxing World. 'We are thrilled to bring world-class Boxing to viewers in Australia, Austria, Brazil, Canada, Germany, Switzerland, and the UK through this partnership.'
The deal was orchestrated in conjunction with MIDPRO’s technical integration partner, Wurl, LLC (“Wurl”) – a leader in the Connected TV industry. ”At Wurl, we’re committed to helping streamers deliver high-quality, unparalleled programming,” says Craig Heiting, Head of Corporate Strategy, Wurl. “We’re thrilled to be part of the partnership that’s bringing exciting channels like Boxing World to VIDAA, and putting it in front of more viewers around the globe.”
In addition to being featured on the VIDAA platform, Boxing World is also available on various other platforms, including Local Now (USA), Sports.TV (USA), SportsTribal (UK, Australia, Europe, and New Zealand), and The Grio (USA).
ABOUT BOXING WORLD.
Boxing World is a Free Ad-Supported Streaming TV (FAST) 24/7 Boxing channel that caters to Boxing fans worldwide. It offers a vast collection of historic archive fights, documentaries, exclusive interviews, and the acclaimed international magazine TV show Boxing World Weekly. The channel is available on the following platforms: VIDAA, Local Now, Sports.TV, SportsTribal, and The Grio.
ABOUT VIDAA.
VIDAA is a leading operating system available on Hisense and Toshiba smart TVs, as well as Smart TVs from over 400 additional brands from across the world. This platform features a FAST (Free Ad-supported Streaming Television) service, offering a variety of popular channels. VIDAA OS enhances the smart TV experience with seamless access to diverse content, making it a prominent choice in the smart TV market.
ABOUT WURL.
Wurl is a leader in the CTV industry, helping connect viewers to the content they want to see with technologies for distribution, monetization, and advertising. The company supports publishers, streamers, and advertisers in growing viewership, maximizing revenue, and strengthening brand value. Wurl is owned by AppLovin Corporation (NASDAQ: APP). For more information, visit www.wurl.com.
For more information, please contact Kevin Bahler via email at kbahler@protocolsport.com or by phone at +1 416 449 9400 ext. 237.
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