Protocol Appointed Media Rights & Sponsorship Agency for July Basketball Tourney
Protocol Sports Marketing Ltd. is pleased to announce that it has been appointed the media rights and sponsorship agency for “The 5 Tournament Pro Basketball Invitational” (PBI), a brand new 3-on-3 basketball tournament that takes place from July 19, 2020 to July 29, 2020 at the Orleans Hotel in Las Vegas, Nevada, USA.
The “Pro Basketball Invitational” leverages fierce professional basketball rivalries, as internationally-recognized former National Basketball Association players compete for the 3-vs-3 US Championship. Scores will be settled in heated on-court action, as former NBA, international basketball, and college basketball rivals clash over the course of the seven-day schedule in the Las Vegas desert.
Two-time world champion Mario Chalmers leads the former Miami players to settle old grudges against former New York players lead by Joe Johnson and James “Flight” White. Former number one overall pick, Eddy Curry, represents Chicago, as he competes against teams representing Toronto, Philadelphia, Texas and Sacramento. A stellar group of players join their former NBA roster-mates and go head-to-head in the now-certified Olympic Sport of 3-on-3. Former NBA champions, multiple Top-10 picks, and international all-stars will lace up, and determine who still holds bragging rights.
PBI games will be played over seven broadcast dates, with five group stage dates containing three games per day, followed by Semis and then the Finals. Holding down the English comms will be two-time Emmy Award winner Brian Custer, and each night, a different NBA Legend will join the broadcast team to offer analysis and insight from their own illustrious careers.
In its home broadcast territory of the USA, the PBI will air live on Integrated Sports Pay-Per-View via cable, satellite and digital pay-per-view, as well as online at FITE.TV. Protocol is presently discussing international media rights with broadcast and streaming platforms all over the world.
Organized by Jerry Castello and USA Natural Patches, in association with Boyd Gaming, the Professional Basketball Invitation will serve as the perfect gateway back to professional basketball for fans all over the world that are starved for live sports, and basketball in particular.
“Protocol Sports is delighted to be working with Jerry and his team, as we collectively nurture meaningful sponsorship and international broadcast opportunities for the Pro Basketball Invitational,” says Protocol Sports Marketing President Lowell Conn. “We believe that PBI’s unique format combined with its internationally-recognized player base could represent an excellent opportunity for sponsors looking to be associated with a fantastic new, and first-rate basketball property; and will provide excellent live sports programming for international broadcasters whose audiences are eager for basketball to return.”
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