Protocol Sports Marketing, the exclusive worldwide media rights distributor for
Tech Mahindra’s Global Chess League, proudly announces the first wave of international broadcasters for the highly anticipated second season. Following the success of Season 1, which captivated tens of millions of viewers across 150+ countries, Season 2 is set to be even bigger. The event will take place from October 3-12, 2024, at the historic Friends House in London, UK.
The second season promises to offer an unparalleled experience, with global stars, including top-ranked men’s and women’s players Magnus Carlsen and Hou Yifan, competing in the world’s first and largest official franchise chess league - the only league in pro sports with a joint team format where men and women play side-by-side in the same team. The league’s exciting rapid chess format redefines how the game is played and, coupled with the use of interactive technology-enabled platforms such as 5G, artificial intelligence, and virtual reality, Season 2 promises to expand the global reach of the game, bringing it to millions of fans around the world.
Protocol Sports Marketing has already secured an impressive list of top-tier broadcasters to bring Season 2 to a global audience, including several returning broadcasters such as DAZN (global), Saudi Sports Channel (MENA), Fox Sports (Australia), BILD/WELT (Germany), Sportklub (Balkans), Verdens Gang (Norway), Sport TV (Slovenia), and S Sport (Turkey), as well as new broadcasters including HTV Sports (Vietnam), NSports (Brazil), SABC (South Africa), TAPMAD (Pakistan), SportsMax (Caribbean), along with additional broadcasters to be announced shortly.
Sameer Pathak, CEO of Global Chess League, said, "The overwhelming success of our inaugural season, viewed by millions of fans worldwide, demonstrated that chess can be a thrilling and globally engaging spectator sport. With Season 2 featuring more star players and expanded coverage, we are confident that Global Chess League will continue to elevate the profile of chess internationally, attracting millions of new fans to the excitement."
Lowell Conn, President of Protocol Sports Marketing, added, "We are proud to build on the success of last year's historic debut as the exclusive media rights distributor for
Global Chess League. By partnering with world-class broadcasters, we are ensuring even greater visibility for the league this year. Our mission remains to grow chess as a premier international sport, and this season will be a major milestone in introducing this innovative competition to new audiences."
Global Chess League Season 2 is on track to become a landmark event in the world of chess and sports broadcasting, with more broadcasters and partnerships to be revealed soon.
For further background, please contact Kevin Bahler via email at kbahler@protocolsport.com or by phone at +1 416 449 9400 ext. 237.
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