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Industry Veteran Catherine Davies Joins The Protocol Group

The Protocol Group – comprising Canadian-based global media rights distributor PROTOCOL SPORTS MARKETING; transmission/production company TV2GO INTERNATIONAL; and direct-to-consumer sports platform and product incubator MIDPRO – has announced the appointment of experienced sports media executive, Catherine Davies to the newly created role of Director of Special Projects.

Davies will spearhead the continuing expansion of the Protocol Group’s portfolio of business interests, and her responsibilities will include lead and support roles in media relations, business development, intelligence gathering, and mergers/acquisitions.

Davies brings more than two decades of industry experience to Protocol.

Most recently, she served as Senior Manager at MEDIAPRO Canada, the GRUP MEDIAPRO company that was established following the 2019 acquisition of the global media rights to the Canadian Premier League, the country’s top-tier men’s professional soccer league.

The company subsequently launched a dedicated soccer streaming service and linear channel, OneSoccer, and further expanded to become one of the leading broadcast services companies in the country.

Previously, Catherine had been the Head of Research and Intelligence at MP & Silva, the Italian sports marketing and media rights multinational. She began her career in the world of sport as a professional triathlete on the Spanish national team, before moving to the UK to take up a variety of reporting, editing, research and consulting roles, both independently and with companies ranging from IMG/TWI to GAISF, TV Sports Markets, SportBusiness and Sportcal.

“We are delighted to have Catherine join and complement our deep roster of industry talent here at Protocol Sports, TV2GO and MidPro,” says Protocol Group President Lowell Conn. “Catherine’s years of industry experience and her extensive network, as well as her profound knowledge and understanding of both the global and domestic sports media sectors, are already proving to be an asset to Protocol and its clients.”

“I am thrilled to be joining the team at Protocol Group,” says Davies. “Throughout my years in the sports media industry, I have watched Protocol grow from a globally relevant media rights boxing specialist to a leading sports media and marketing rights distributor for diverse sports and a major player in the broadcast, streaming and transmission sphere through TV2GO. I am confident that the Protocol Group has what it takes to continue its trajectory on the international stage, and I am excited to be a part of its continued development.”

For more information, please contact Jugal Yadav via email at or by phone at +1 416 449 9400 ext. 234.


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