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Sports marketing firm Octapixx LIVE is pleased to announce that regular boxing matches from the best up and coming fighters in America will now be available live and exclusive on the United Kingdom’s Premier Sports TV, Sky 433. The channel has agreed to a long-term output deal with Gary Shaw Productions (GSP) for the company’s events featured on Showtime’s “ShoBox: The Next Generation”.

On top of great ShoBox events throughout the year, Premier Sports TV will access Gary Shaw’s archive of world title fights from the past five years, featuring the likes of Vic Darchinyan, Diego Corrales, and Antonio DeMarco; top archive fights that will air as a precursor to the live ShoBox broadcasts.

Premier Sports spokesperson Richard Webb commented, “Showtime’s ‘ShoBox: The Next Generation’ events are the place to view the best up and coming talent in America. We will showcase Gary Shaw’s stable of fighters that are making their names on the Showtime network.”

For Shaw, the deal provides an opportunity to showcase his emerging talent to UK audiences. “I am excited to bring my ShoBox events to Premier Sports TV,” says Gary Shaw, GSP President. “These events feature future stars that are on the cusp of greatness, and I’m delighted that UK audiences will have an opportunity to watch their ascent.”

The deal between Premier Sports TV and Gary Shaw Productions was brokered by sports marketing firm, Octapixx LIVE. The firm anticipates bringing other world promoters into the Premier fold. “This deal was about delivering hardcore boxing for hardcore sports fans, and we’re happy all parties could come to the table to do so,” says Lowell Conn, Octapixx LIVE’s Vice President.

Premier Sports TV is currently available on the Sky platform. Content includes NRL, the Blue Square Bet Premier, extensive South American football, NASCAR and GAA. Customers can subscribe online at or call +44 (0) 871 663 9000.

Octapixx LIVE ( is a global distributor and sports marketing firm of live-via-satellite and tape delayed sporting events and sports-related content. The company regularly licenses individual boxing events to major broadcasters around the world. Octapixx’s “Prime/Time Boxing™” tape-delayed weekly boxing series is in broadcast in over 70 countries around the world.


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