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Protocol Sports Marketing To Distribute AIBA 2021 Men's World Boxing Championships

Updated: May 30, 2022

Boxing's Elite Talent Compete in Serbia on October 25, 2021 to November 6, 2021

Protocol Sports Marketing is delighted to announce that it has been appointed to be the exclusive media rights distributor for the International Boxing Association (AIBA) Men's World Boxing Championships, taking place in Belgrade, Serbia from October 25, 2021 to November 6, 2021.

Just months after the successful Tokyo Olympics, many of the world's elite Boxers return to the ring at this year's historic AIBA Men's World Boxing Championships, which will be the first-ever to offer prize money. Each Gold medalist will receive $100,000 USD. Silver medalists will receive $50,000 USD. Bronze medalists will receive $25,000 USD.

"[This] is the first time AIBA will reward medalists of the world championships financially, and this is how it should be," says AIBA President Umar Kremlev. "The Money is well-deserving taking into account the years of preparations required to earn a place at AIBA's top tournament and the efforts made."

This past month, AIBA selected Premier Management Group to oversee rights distribution for the upcoming Men's World Boxing Championships. Premier Management selected Protocol Sports to manage global media sales and distribution.

Premier Management President Max Alperovich believes this year's World Championships could be the best ever. "Introducing prize money to a tournament that is already filled with passion and drama at the highest level will only provide for more compelling fights," says Alperovich. "And it will give the athletes a fantastic opportunity to further secure their futures as elite fighter."

As the leading independent media rights distributor for international championship Boxing, Protocol is excited to collaborate to provide a platform for AIBA's premier Boxing event. "This is the type of sporting event that our team at Protocol live and breathe for," says Protocol President Lowell Conn. "We are delighted to present broadcasters and audiences worldwide with tremendous Boxing action and drama, from Belgrade, Serbia in late October and early November."

ABOUT PROTOCOL SPORTS MARKETING LTD. Protocol Sports Marketing Ltd. ( is the global rights distributor, sponsorship agency and sports marketing agent that specializes in developing new and meaningful opportunities for rights holders and sports federations who sanction and/or produce live sports events and sports-related content. The company avoids the big box bubble approach to distribution, preferring instead to provide broadcasters, streaming platforms and rights holders with a personalized approach that prioritizes organic and sustainable exponential growth. For more information, please contact Dawnlove Agamao at or +1-416-449-9400 ext 235.


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