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Protocol Sports Selected To Distribute Boxing’s Knockout King To Media Platforms Worldwide

Updated: May 30, 2022

Protocol Appointed Media Rights Distributor for Artur Beterbiev’s March 20 World Title Defense

Boxing’s leading media rights distributor, Protocol Sports Marketing, is pleased to announce that it has been selected to exclusively market and distribute the worldwide television and streaming rights – excluding Russia, USA, Canada & Germany – to the March 20, 2021 return of Boxing’s knockout king, ARTUR BETERBIEV (15-0, 15 KO), who puts his WBC and IBF World Light Heavyweight Titles on the line against dangerous contender ADAM DEINES (19-1, 10 KO). This world class Boxing event will take place in Moscow, Russia, and is promoted by Patriot Boxing in association with Top Rank Boxing.

The Russian-born Beterbiev is the most devastating power-puncher in all of Boxing, having dispatched each professional opponent in dramatic fashion. Beterbiev enters this match coming off of his most impressive victory, capturing the WBC belt by stoppage in retiring formidable Oleksandr Gvozdyk who himself earned the belt with a dramatic toppling of long-time WBC crown holder Adonis Stevenson.

In Germany’s Deines, Beterbiev faces a tactical southpaw whose sole career blemish is a decision loss on the road against China’s Fanlong Meng. In the eighth round, Deines dropped Meng but could not seal the KO victory. Deines knows that he will need to dig deep to capture a decisive win against Beterbiev on the champion’s home soil.

“We are very pleased to be working with Protocol Sports to ensure that Beterbiev versus Deines is enjoyed by Boxing fans all over the world,” says Max Alperovich, President of Premier Management Group. “The Boxing world’s attention will most certainly be firmly focused on Moscow, Russia on Saturday, March 20.”

“It has been a pleasure working with Max and his team as we lay the foundation to deliver this world class Boxing event from Russia,” says Protocol Sports Marketing President Lowell Conn. “Protocol first introduced broadcasters around the world to Artur Beterbiev in 2014, when we distributed his fight against Tavoris Cloud internationally. And we are delighted to come full circle and distribute his upcoming meaningful world title defense on March 20, 2021.”


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