Protocol Sports Marketing Appointed Exclusive Media Rights Distributor For “SKI TV”

Updated: May 30

Protocol Sports Marketing Appointed Exclusive Media Rights Distributor for “Ski TV”

Protocol Sports Marketing has acquired the worldwide media distribution rights to “SkiTV”, the premier skiing magazine television series. This programme presents an exciting new opportunity for viewers to travel the globe, exploring the best locales and destinations that the top winter sport offers.

Audiences will experience breathtaking visuals as they visit the best ski locations across Europe, Asia, Canada, the United States, and South America. The world-class series will guide people through the thrilling experience of international journeys, highlighting unique stories, exciting competitions and the distinctive lifestyle offered by each ski excursion.

In the 2021 season, SkiTV’s half-hour episodes will transport audiences to beautiful resorts located in Soelden, Austria; Wengen, Switzerland; Kitzbuhel, Austria; British Colombia, Canada; Beijing, China; and Lapland, Finland.

“SkiTV content is of interest to any market with ski travellers, and we have long envisioned expanding our distribution beyond our current Canadian and Chinese markets,” says Managing Director Mark Kristofic, of S-Media, producer of the series. “We are so excited to have formalized our partnership with Protocol Sports Marketing. They are very good at what they do and have repeatedly proven just how effective they are in leveraging their strong broadcaster relationships everywhere by securing tangible opportunities for their rights holders.”

“It’s a pleasure to work with S-Media to introduce SkiTV to broadcasters around the world,” says Khaled Abdalla, Director of Sales at Protocol Sports Marketing. “SkiTV blends sport and lifestyle to present a compelling series that offers unrivalled access to some of the world’s best ski towns. We are positive that the tremendous success that SkiTV has experienced in the Canadian and Chinese markets will translate into international success as we introduce the property to broadcasters worldwide.”

ABOUT S-MEDIA S-Media is a winter sports media production company with experience in skiing, snowboarding, hockey, winter fashion and outdoor adventure, having produced content in Chinese, French and English. Beyond media production, S-Media’s team includes a blend of media production experts and sports development experts who bring a unique perspective to sports programming and storytelling.

ABOUT PROTOCOL SPORTS MARKETING LTD. Protocol Sports Marketing Ltd. ( is the global rights distributor, sponsorship agency and sports marketing agent that specializes in developing new and meaningful opportunities for rights holders and sports federations who sanction and/or produce live sports events and sports-related content. The company avoids the big box bubble approach to distribution, preferring instead to provide broadcasters, streaming platforms and rights holders with a personalized approach that prioritizes organic and sustainable exponential growth. For more information, please contact Ryan Miller at or +1-416-449-9400 ext 237.

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