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“World Axe Throwing League” To Make International Broadcast Push

The World Axe Throwing League (WATL), and sister league World Knife Throwing League (WKTL), have formed an exclusive media rights distribution pact with Protocol Sports Marketing to introduce these much-beloved North American sports and WATL/WKTL events to worldwide audiences.

Formed in 2017, WATL has quickly grown to include 19 axe throwing nations with full memberships and over 325 member companies/affiliates. As the global governing body of axe throwing, WATL organizes its several prestigious tournaments including the U.S. Open and the World Axe Throwing Championship. In 2021, the World Axe Throwing League announced the formation of the World Knife Throwing League, and they will be working in tandem to continue growing the WATL/WKTL impactful presence around the world.

Protocol Sports Marketing, the Canadian-based international rights agency most well-known for their industry-leading work in and around Boxing, will market and distribute the WATL and WKTL, bringing the ESPN-televised properties to worldwide viewers for the first time after years of rapid growth in North America.

WATL has demonstrated itself to be a unique and successful television product, televised for the last 5 years by ESPN in the United States of America, and the potential for international interest is impressive. “We are pleased to start working with Protocol Sports Marketing, a company with an extensive and proven experience in the global distribution of Sports Rights” says Mario Zelaya, the CEO of WATL. “We are convinced that the WATL and WKTL will appeal widely to international broadcasters and their viewers as we see more international growth and demand in WATL venues. We’re confident that international audiences will fall in love with axe throwing and knife throwing for the same reasons that have seen our sport televised on ESPN since our foundation.”

“Mario has worked very hard to give WATL and WKTL the exciting elements that are making these sports so successful with fans. Protocol is really pleased to be onboard, ready to take this all to the next level,” stated Protocol CEO, J. Gary Gladman.

World Axe Throwing League will return to action on ESPN with the WATL U.S. OPEN on July 24, 2022, and the World Knife Throwing League will premiere on July 31st, 2022, coverage of which will also be available for international broadcasters to license for their channels.


Protocol Sports Marketing Ltd. ( is the global rights distributor, sponsorship agency and sports marketing agent that specializes in developing new and meaningful opportunities for rights holders and sports federations who sanction and/or produce live sports events and sports-related content. The company avoids the big box bubble approach to distribution, preferring instead to provide broadcasters, streaming platforms and rights holders with a personalized approach that prioritizes organic and sustainable exponential growth.

For more information, please contact Dawnlove Agamao at or +1-416-449-9400 ext. 235.


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